How is a patient’s customer value proposition related to patient adherence?
A recent study, published in the American Journal of Cardiology, illustrates the connection between a patient’s customer value proposition and that patient’s adherence. Researchers examined Medicare data on more than 13,000 adults who had been hospitalized for a heart attack or severe chest pain caused by caused by diseased heart arteries. More than 70% received heart bypass surgery or … Continue reading
Governments unlikely to act on health care reform without public pressure
The news headline said it best — Governments unlikely to act on health care reform without public pressure Although this headline is from The Canadian Press, it could just as easily been a headline about US healthcare reform. The Centers for Medicare & Medicaid Services (CMS) recently announced initiatives designed to help health care providers improve … Continue reading
Cancer Drug Use and Spending to Rise Sharply by 2013
What are the implications of increased drug use and spending? In a recent report by Medco, while the overall drug trend in 2010 remained low at 3.7%, the costs for specialty drugs “accounted for 16.3% of plan costs but was responsible for a remarkable 70.1% of drug trend” with diabetes contributing the most to those … Continue reading
Who profits from improved patient adherence?
Aside from patients who get better health outcomes because of better adherence, who profits (either from increased revenues or lower expenses) from improved patient adherence? On the revenue side are the pharmaceuticals. The simplest and most straight-forward answer is that pharmaceuticals would profit the most. After all, more adherence means more product usage, which means … Continue reading
Trust or not trust pharmaceuticals — is there a place for branded marketing?
To paraphrase Hamlet — to trust or not trust pharmaceuticals, that is the question. A recent study shows that use of pharmaceutical branded websites are on the rise, based on web activity from January 2010 to January 2011 as measured by comScore and as illustrated below: Moreover, comScore “found that visitation to a branded website … Continue reading
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