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How can pharmaceuticals get their drugs in front of doctors?

How indeed? Anytime a pharmaceutical tries to influence doctors it will get “slammed” by the media and by the public (this of course is also true for device manufacturers). Any type of “business” relationship will be frowned upon … unless it’s non-branded. In a recent study published in Health Marketing Quarterly, “Nonbranded or Branded Direct-to-Consumer Prescription … Continue reading →