BoxCutter’s Gems

Please leave your gems in a comment

#348

Don’t pay for adherence when it can be self-funded!

#523

Getting non-adherent patients to listen to and dialogue with adherent patients can improve adherence.

#524  (corollary to #523)

To improve adherence, find stories from patients who are diagnosed, on treatment, adherent, and willing to tell their story!

#525 (corollary to 523)

Just because it’s a story told by a patient doesn’t make it an adherence story.

#659

Place patients at the heart of the discussion, and not just as the subject matter of the discussion.

#733

Use trusted members of the community to deliver a message that has meaning to that community in a manner that community is used to hearing.

#900

You can’t have great customer service if you don’t know who your customer is.

By all means “use” unpaid bloggers to “promote” your product. They’re your products best friends!

#1232

To boost patient adherence (and product revenues), engage nurses.

#1,000,000

tbd [if I work at it, I just might get there!]

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