Is social media good for patient care?
Searching for healthcare information continues to play a key role for using the Internet. According to The Pew Internet Project and California HealthCare Foundation study, “Eight-in-ten internet users look online for health information, making it the third most popular online pursuit … following email and using a search engine.” However, while social media can help … Continue reading
What the new Facebook policy tells pharmaceuticals about branded vs. non-branded programs
There seems to be a lot of hand wringing around the recently announced Facebook policy that it will no longer allow pharmaceuticals to disable the comments feature on their pages. By being able to disable the comment function, the pharmaceutical could avoid having an adverse event or off-label usage reported on their Facebook page. As … Continue reading
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