What can make health insurers back down from a fight?

Blue Cross and Blue Shield of North Carolina has just launched a major multimedia campaign in an attempt to improve its image. In its website, BCBS portrays goats and asks us to choose a scape goat for rising healthcare costs: The attempt by BCBS of North Carolina to shore up its reputation comes at an interesting … Continue reading

… but sometimes patients win!

How the community feels can force a insurer into taking action it didn’t want to. Recently, Blue Cross Blue Shield of Illinois reversed its decision on requiring pre-approvals for mental health services (Chicago Tribune article) after doctors and others complained.  Prior approvals, as most folks know who work in managed care, are an easy way for … Continue reading