How can pharmaceuticals get their drugs in front of doctors?

How indeed? Anytime a pharmaceutical tries to influence doctors it will get “slammed” by the media and by the public (this of course is also true for device manufacturers). Any type of “business” relationship will be frowned upon … unless it’s non-branded. In a recent study published in Health Marketing Quarterly, “Nonbranded or Branded Direct-to-Consumer Prescription … Continue reading

Take my drug switching survey

Drug switching (aka therapeutic substitution) occurs when your pharmacist, health plan or health insurer gives you a drug that is different from the one that your doctor prescribed. Switching from a brand name drug to its chemically equivalent is generic substitution and is generally allowed by law. However, switching to a drug that is not … Continue reading