Is it alright to pay people to blog about a product?

Abbott recently put out an app for the iPhone regarding its infant formula Similac. The app “can easily track baby’s eating, sleeping … diaper changes … [and] predict the next feeding time”. Now the controversy of formula substituting for breast milk is an old one. My dad, who was with UNICEF, was one of the … Continue reading

Why paid KOLs?

When the ProPublica “Dollars for Docs” database went out late last year, there was a lot of handwringing that went something like this — “How can we not pay our KOLs?” My reply (or question, if you will) — “Why do you need a paid KOL?” Paying KOLs raises questions of authenticity of the endorsement … Continue reading