Drug Sales Reps Need New Tools
In a recent Insight Report, “In India, gift-giving drives drug makers’ marketing”, Reuters reports: Sales representatives for Abbott Laboratories Inc’s Indian subsidiaries know what it takes to get a doctor to prescribe the drugs they market: a coffee maker, perhaps, or some cookware, or maybe a vacuum cleaner. These are among the many gifts for … Continue reading
Is good pharmaceutical marketing possible?
14 years ago (on August 8, 1997, no less), the FDA issued guidelines that allowed for drug manufacturers to advertise. As the NY Times reported that day, Michael Friedman (then FDA’s lead deputy commissioner) had this is to say about the reason for the guidelines: Today’s action can help promote greater consumer awareness about prescription … Continue reading
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