Telling patients to get better is easier than listening to what they think

The current (and sadly most used) approach to communications is to push information at us — e.g., TV advertising, PR campaigns, and pharmacy refill reminders. It reminds me of the cartoon (below), which unfortunately epitomizes this approach (my apologies to the cartoonist, as I don’t know where I got it). You can easily imagine the … Continue reading

Branded Drugs Hold No Consumer Loyalty

Why is it that branded drugs hold no consumer loyalty? Oh, sure, people know some drug brands, like Viagara and Pavix. But, as soon as a branded drugs comes off patent, consumers storm towards the generic. The initial generic drug to enter the market is usually priced at 75% of that of its branded competitior … Continue reading

Drugs Like Cars

The pharmaceutical industry and the car industry are very similar in the way they sell. They both sell their goods like they did a hundred years ago — through salespeople: one in a showroom; the other going door-to-door pestering doctors (or if you will, going town to town selling snake oil) … and both types … Continue reading